TELUS Digital
TELUS Digital is the global digital arm of TELUS Corporation, providing advanced digital customer experience (CX) and transformation services to corporations across the financial services, consumer electronics, gaming, telecommunications, energy, and utilities industries.
They sought a modernized design for their industry pages to create a more authentic and engaging experience that would better capture interest and convert new sales leads.
The previous industry pages lacked credibility and failed to engage the target audience. Visually, the design needed a modern revamp and the content hierarchy required restructuring. Key information, such as value propositions, did not stand out and the overall page experience was uninspiring, leading users to quickly leave without converting into leads.
We redesigned the TELUS Digital industry pages to create a more authentic and engaging experience for prospective clients.
Key Improvements:
Authentic Industry Experience: The games industry page was revamped to reflect the expectations of industry leaders and create credibility.
Enhanced Value Proposition: Key value propositions were supported with visuals, and users could scroll and interact with components for a more engaging experience.
Redesigned User Journeys: Gamer journeys were redesigned to showcase what TELUS Digital can offer to prospective clients.
Scalable Template: The new design was built to be scalable, allowing TELUS Digital to use it as a standard template for all industry pages.
Outcome:
A more engaging, credible, and interactive experience that captures user attention, effectively communicates value, and can be adapted across industries to drive lead conversion.